| Title: | MBA Debuts Consumer Financial Literacy TV and Radio Public Service Announcements |
| Source: | MBA |
| Date: | 6/28/2007 |
Contacts:
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WASHINGTON, D.C. (June 28, 2007) – The Mortgage Bankers Association today announced the launch of a television and radio public service announcement campaign
expected to make more than 100 million consumer impressions in all U.S. states. The PSAs are part of MBA’s ongoing efforts
to increase consumer financial literacy and to advise those who may face trouble making their loan payments to contact their
lenders as soon as possible to make alternate arrangements and help avoid foreclosure.
The PSA campaign directs viewers to MBA’s consumer information site, homeloanlearningcenter.com, where borrowers can get simple,
easy-to-understand information about options that best fit their life circumstances when buying homes or choosing new loan
products. The Web site provides impartial loan, credit and other valuable information using a simple, user-friendly approach.
MBA has also added a section to the Web site to assist borrowers who are facing trouble paying their loans. This section
includes contact information for the nation’s leading lenders and loan servicers so that borrowers can more easily contact
their lenders to begin the process of exploring workout plans.
“As mortgage lenders, we understand how important consumer financial literacy is to our communities and to our industry,”
said MBA Chairman John M. Robbins, CMB. “And keeping consumers in their homes is our goal – no one wins in a foreclosure.
Borrowers in danger of missing mortgage payments should immediately contact their lenders to discuss their options because
lenders have a lot of incentive to work with borrowers to keep them in their homes.”
Click on the following links for the new radio and TV spots:
Television PSA
Radio PSA 1
Radio PSA 2
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The Mortgage Bankers Association (MBA) is the national association representing the real estate finance industry, an industry
that employs more than 370,000 people in virtually every community in the country. Headquartered in Washington, D.C., the
association works to ensure the continued strength of the nation's residential and commercial real estate markets; to expand
homeownership and extend access to affordable housing to all Americans. MBA promotes fair and ethical lending practices and
fosters professional excellence among real estate finance employees through a wide range of educational programs and a variety
of publications. Its membership of over 2,400 companies includes all elements of real estate finance: mortgage companies,
mortgage brokers, commercial banks, thrifts, Wall Street conduits, life insurance companies and others in the mortgage lending
field. For additional information, visit MBA's Web site: www.mortgagebankers.org.