
Volume 7 | Issue 59 | Wednesday, March 26, 2008
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“Without homeownership, current residents of distressed neighborhoods do not have the means to benefit from targeted economic development programs. Instead, when these neighborhoods rebuild they will be crowded out by gentrification.”
--Teresa Lynch, vice president and director of research at ICIC.
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Top National News
Residential Finance News
Consumer Confidence Tumbles Again; Home Price Declines Accelerate
Refi Application Soar in MBA Weekly Survey
Commercial/Multifamily Finance News
Inner Cities Hit Harder by Foreclosures, ICIC Study Says
Commercial Briefs
DealMaker of the Day
MBA News
Path to Diversity Scholarship Application Deadline Today
MBA National Policy Conference April 16-17
CampusMBA Brings FHA Education to Your Area, Desktop
Spotlight: Technology
Data Support Better Customer Relationship Management
Confidence, Housing Prices Both Slide
Wall Street Journal (03/26/08) P. A2; Reddy, Sudeep
The Standard & Poor's/Case-Shiller index of home prices in 20 major cities reveals the fifth consecutive monthly decline in all of the markets covered, with prices slipping 2.4 percent in January from the prior month and 10.7 percent year-over-year. The largest price declines were recorded in Miami and Las Vegas, where prices sank 19.3 percent from January 2007; experts attribute the steep drop to the fact that the cities posted the biggest price growth during the boom, up 125 percent, for example, in Miami over the past eight years. Meanwhile, the Office of Federal Housing Enterprise Oversight's home price index indicates a 1.1-percent decrease in January from December and a 3-percent dip from January 2007. The National Association of Realtors hopes falling prices will boost sales, and a March survey of consumers by The Conference Board shows that 3.3 percent of those polled say they will purchase a home during the next six months--rising from 2.9 percent of respondents last month.
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Dodd Seeks New GSE Mandate
American Banker (03/26/08) P. 1; Kaper, Stacy
Draft legislation proposed by Senate Banking Committee Chairman Christopher Dodd, D-Conn., calls for the FHA to refinance $400 billion in distressed mortgages that have been written down by lenders. The program is similar to one proposed by House Financial Services Committee Chairman Barney Frank, D-Mass., which calls for refinancing $300 billion in problem loans; but unlike Frank's bill, the Dodd effort would be handled by the Treasury, HUD and the Federal Deposit Insurance Corp.--not the FHA itself. Additionally, Dodd's bill would alter Fannie Mae and Freddie Mac's affordable housing mission by obliging the two government-sponsored enterprises (GSEs) to purchase distressed mortgages in order to curtail foreclosures and by requiring collaboration among the Treasury, HUD and the Office of Federal Housing Enterprise Oversight (OFHEO) with regard to the GSEs' foreclosure prevention goals--which would balance the need to keep homeowners in their homes with the need to preserve the safety and soundness of the GSEs. The mortgages purchased by Fannie Mae and Freddie Mac would be restructured to impose a fixed mortgage rate for 30 years, take into account the borrower's repayment ability and eliminate prepayment penalties and subordinate liens. Additionally, OFHEO would have authority over the GSEs' capital and reserve requirements; and HUD could postpone their affordable housing goals for low- and moderate-income households for the next five years.
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Fannie Mae Tightens Loan Restrictions
Boston Globe (03/26/08)
To minimize credit losses, Fannie Mae recently made policy changes that could make it more difficult for borrowers in markets experiencing home-price declines to refinance into less expensive loans. The changes prohibit borrowers from obtaining cash-out refinancings to repay second mortgages, allowing them to use equity only to repay first mortgages, prepaid interest or closing costs. Additionally, the government-sponsored enterprise requires home equity loans to be "resubordinated" prior to refinancing, and lenders must hike down-payment requirements or borrower equity by 5 percentage points on new lending.
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Plots & Ploys: Index Ire
Wall Street Journal (03/26/08) P. C10; Wei, Lingling; Forsyth, Jennifer S.; Hudson, Kris
Investors and issuers of commercial mortgage-backed securities (CMBS) continue to express anger over the CMBX, a credit-market index that has been influencing CMBS prices since its launch two years ago. Commercial Mortgage Securities Association (CMSA) recently sent a letter to Markit Group Ltd., the company that runs the index, requesting disclosure of such basic information as daily trading volumes for the index. CMSA President Lee Cotton contends, "The volatility in the CMBX index, caused by short sellers, distorts the true picture of the value of commercial-mortgage-backed securities. If the market had access to daily trading information, we might be able to determine a realistic value for the bonds ourselves." Insiders, though, say the request is a long shot at best.
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Wall Street May See $460b More in Credit Losses
Boston Globe (03/26/08)
Goldman Sachs Group Inc. forecasts that Wall Street banks, brokerages and hedge funds may ultimately record $460 billion in credit losses from the collapse of the subprime mortgage market--which would be nearly four times the amount already disclosed. In a note to investors, Goldman analysts wrote: "There is light at the end of the tunnel, but it is still rather dim." These analysts estimate that residential mortgage losses will account for 50 percent of the total, while commercial mortgages will account for up to 20 percent. Goldman concludes that the billions in credit losses will likely "result in a substantial tightening in credit conditions as these institutions pull back on lending to preserve their reduced capital and to maintain statutory capital adequacy ratios."
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FDIC Plans for Rise in Bank Failures
Washington Post (03/26/08) P. D3; Zibel, Alan
The Federal Deposit Insurance Corp. plans to increase its staff by 140 employees to work on bank failures because it believes the number of troubled financial institutions will continue to rise. "We want to make sure that we're prepared," says John Bovenzi, chief operating officer of the FDIC--which would up the number of workers in the division that handles bank failures to 360, for an increase of 60 percent. Analysts agree that more banks are likely to fail. About 150 banks will fail over the next three years--most of them in states such as California and Florida that have seen their hot housing markets cool off considerably--predicts Gerard Cassidy, managing director of bank equity research at RBC Capital Markets.
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Freddie Mac Portfolio Shrank at 12.4 Percent Rate
Washington Post (03/26/08) P. D4
Freddie Mac reports a $7.4 billion decrease in its mortgage portfolio to $709.5 billion in February, contracting at an annual rate of 12.4 percent. This marks the second straight month of portfolio declines, which followed December's gain of $19 billion.
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Jumbo Lender's Shares Rise 36 Percent on Private Placement
New York Times (03/26/08) P. C5
Thornburg Mortgage plans to raise $1.35 billion with a rescue plan that gives new investors debt paying 18 percent and an opportunity to own as much as 90 percent of the company. Thornburg, which needs to raise nearly $1 billion this week to meet margin calls from its bankers, has asked the New York Stock Exchange if it could issue new securities without a shareholder vote because delay "would seriously jeopardize the financial viability of the company." The Santa Fe, N.M.-based lender hopes the move will allow it to avoid a bankruptcy filing. Thornburg specializes in jumbo mortgages and was not involved in subprime lending, but it has been hurt by a decline in home sales that has slashed demand for its products.
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US-Backed Banks to Fill Insurance Breach
Financial Times (03/26/08); Guha, Krishna; Tett, Gillian; van Duyn, Aline
Federal Home Loan Bank (FHLB) network Chair John Price indicated the 12-bank, U.S. government-sponsored network could lend credit ratings to small local and state government projects, such as $6 million hospital projects. If the banks are allowed to offer their credit ratings to local and state governments, they would effectively fill gaps in the monoline insurance market, where monoline insurers, like MBIA, were adversely impacted by the subprime mortgage crisis. Price said, "This [offer of credit support] would be to address a market failure, or an absence of the market - that is what Government State Enterprises [such as the FHLB network] are for." However, if the government allows the FHLB to intervene in the municipal bond insurance market, further questions about public intervention into the private markets will be raised, say observers. The network already offers loans to larger banking institutions in exchange for mortgage collateral. Price says the network is "extremely conservative" and is not likely to experience losses due to the current credit crunch or its expanded role in the marketplace. But before the FHLB can enter the monoline insurance market, Congress must create and pass legislation to expand the role of the network.
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| Consumer Confidence Tumbles Again; Home Price Declines Accelerate |
MBA (3/26/2008 ) Velz, Orawin
The Conference Board's Consumer Confidence Index fell 11.9 points to 64.5 in March, following a drop of 10.9 points in February. This is the biggest monthly drop since the 18-point plunge in the aftermath of Hurricane Katrina in September 2005.
The index reached the lowest reading since March 2003, during the U.S. invasion of Iraq, and the second-lowest since October 1993. So far, the index has dropped 47 points since the August 2007 financial turmoil.
Both the present conditions and expectations components saw double-digit declines, with the former posting the largest drop since October 2001. The measure of expectations for the next six months slumped to 47.9, the lowest reading since December 1973. Declining stock markets, rising energy prices, falling house prices and credit market concerns likely weighed on confidence.
Consumers’ assessment of current labor market conditions deteriorated sharply. The share of consumers finding jobs plentiful fell 2.7 percentage points to 18.8 percent, the lowest level since November 2004. The share finding jobs hard to get rose 1.7 percentage points to 25.1 percent.
Despite the drop in confidence, plans to buy homes edged up, likely helped by increased affordability as a result of declining interest rates and home prices. Plans to buy autos and appliances tumbled, however.
The Consumer Confidence Index, which is based on survey results of more than 5,000 households, is highly regarded by the financial markets and the Federal Reserve as a gauge of future consumption spending. Sustained declines in confidence, especially in the expectations component, signal a potential slowing consumption spending growth ahead.
A separate report from Standard and Poor’s suggests that consumer spending growth could be at risk as home prices continued to deteriorate in January. Declining home prices reduce home equity and household wealth, inducing households to save more and moderate spending.
The S&P/Case-Shiller Home Price Index tracks repeat sales of the same single-family house over time. It is therefore a better indicator of home price trend than average or median home prices, which can be distorted by the mix of sales of low- and high-priced homes. The 10-metro area composite index was down 11.4 percent in January from a year ago, the largest decline since the series’ inception in 1987. The broader 20-metro area composite index showed a year-over-year drop of 10.7 percent, the sharpest decline in the history of the broader index since its inception in 2000.
Nineteen of 20 metro areas reported year-over-year home price drops, with only Charlotte, N.C., showing a small gain of 1.8 percent. Las Vegas and Miami both posted the largest year-over-year decline of 19.3 percent, followed by Phoenix’s 18.2 percentdrop.
Price declines for metro areas have accelerated over time. In January, 16 of the 20 metro areas reported record year-over-year home price declines, compared with 13 in December. The 20 selected metro areas do not well represent the overall picture of the nation’s housing market, however, with seven of the total coming from the four states experiencing the most significant home price drops in the nation: California, Florida, Michigan and Nevada. The metro areas for these states account for more than half the rate of the decline. The Case-Shiller index for the nation is only available on the quarterly basis.
Another home price measure using the repeat sales transaction methodology is available from the Office of Federal Housing Enterprise Oversight, which uses mortgage data from Fannie Mae and Freddie Mac. The overall house price index (including refinancing transactions) is released quarterly but the purchase-only index (excluding refi transactions, making it more compatible to the Case-Shiller index) is released monthly.
OFHEO also released January home price data yesterday, showing that the purchase-only home price index declined 3.0 percent from January 2007, accelerating from a 1.6 percent year-over-year decline in December. Since peaking in April 2007, the monthly purchase-only index has declined 4.1 percent. The OFHEO monthly purchase index confirms the accelerating trend of home price declines seen in other measures of existing home prices, including the national Case-Shiller home price index and the National Association of Realtors’ median home price.
Treasury yields declined on reports of declining consumer confidence and accelerating home price declines. The 10-year yield fell seven basis points and stayed around 4.49 percent by mid-Tuesday afternoon.
(Orawin Velz is senior director of economic forecasting with the Mortgage Bankers Association. She can be reached at ovelz@mortgagebankers.org.)
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| Refi Application Soar in MBA Weekly Survey |
MBA (3/26/2008 ) Kemp, Carolyn
Refinance applications soared by more than 82 percent from the previous week as consumers and lenders reacted to interest rate cuts, according to the Mortgage Bankers Association’s Weekly Mortgage Applications Survey for the week ending March 21.
The Market Composite Index increased to 965.9, an increase of 48.1 percent on a seasonally adjusted basis from 652.0 one week earlier. On an unadjusted basis, the Index increased by 46.1 percent compared with the previous week and was up by 41.1 percent compared with the same week one year earlier. The four-week moving average for the seasonally adjusted Market Index is up 11.3 percent to 743.6 from 668.4.
The seasonally adjusted Refinance Index increased by 82.2 percent to 4255.2 from 2335.2 the previous week. The four-week moving average rose by 18.3 percent to 2901.9 from 2452.8. The refinance share of mortgage activity increased to 62.0 percent of total applications from 49.7 percent the previous week.
The seasonally adjusted Purchase Index increased 10.6 percent to 403.7 from 365.0 one week earlier. The Conventional Purchase Index increased 10.7 percent while the Government Purchase Index (largely FHA) increased 10.1 percent. On an unadjusted basis, the Purchase Index increased 10.4 percent to 449.2 from 406.9 the previous week. The four-week moving average is up 3.1 percent to 375.2 from 363.8.
“The Federal Reserve acted last week to bring some stability to the mortgage-backed securities market and we saw an immediate impact with a drop in mortgage rates, said Jay Brinkmann, MBA’s vice president of research and economics. “With a drop in the 30-year fixed rate of at least a quarter of a point, we saw a sharp increase in refinance applications, but applications for home purchases also increased over where they have been the last few weeks, although still below where they were this time last year.”
The seasonally adjusted Conventional Index increased 54.3 percent to 1310.4 from 849.0 the previous week; the seasonally adjusted Government Index increased 21.1 percent to 391.7 from 323.5 the previous week.
The average contract interest rate for 30-year fixed-rate mortgages decreased to 5.74 percent from 5.98 percent, with points increasing to 1.13 from 0.90 (including the origination fee) for 80 percent loan-to-value (LTV) ratio loans.
The average contract interest rate for 15-year fixed-rate mortgages decreased to 5.23 percent from 5.24 percent, with points increasing to 1.15 from 0.97 (including the origination fee) for 80 percent LTV loans.
The average contract interest rate for one-year adjustable-rate mortgages increased to 7.02 percent from 6.99 percent, with points increasing to 1.71 from 1.64 (including the origination fee) for 80 percent LTV loans. The ARM share of activity decreased to 3.8 percent from 7.9 percent of total applications from the previous week.
The survey covers 50 percent of all U.S. retail residential mortgage originations and has been conducted weekly since 1990. Respondents include mortgage bankers, commercial banks and thrifts.
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| Inner Cities Hit Harder by Foreclosures, ICIC Study Says |
MBA (3/26/2008 ) Murray, Michael
Home foreclosures in the United States have hit inner city and central city neighborhoods particularly hard, creating challenges for residential housing and commercial real estate within these communities, according to a study conducted by the Initiative for a Competitive Inner City.
The study, “Housing, Construction and Inner City Economic Development: Short-term Issues and Long-term Prospects,” found that foreclosure rates in the 100 largest inner cities in the U.S. were 30 percent higher than the rest of the U.S. and inner city foreclosure rates were 50 percent higher than the rest of the central city.
The percentage of owner occupied housing units in REO in inner cities was more than 1.5 percent—9.2 per square mile—and .71 percent—2.3 per square mile—for the rest of the central city. Because the inner city has lower rates of home ownership, 1.5 percent of inner city owner-occupied homes were repossessed, the study said.
By contrast, the rest of the U.S. accounted for .48 percent of owner-occupied housing units in REO—.2 per square mile—and .61 percent or .3 per square mile for the entire country. The study indicated that inner city housing units were 1.5 times more likely to revert back to bank ownership than a unit in other parts of the city and 1.9 times more likely than a unit in the rest of the U.S.
“These numbers are more troubling when we consider the high density of inner city neighborhoods: foreclosures per square mile are 38 times higher in inner cities than in the rest of the United States,” said Teresa Lynch, vice president and director of research at ICIC.
Based on the study, inner city Detroit held the highest REO rate last year—3.7 percent—followed by the inner cities of Cleveland at 3 percent; Atlanta at 2.6 percent; Indianapolis at 1.9 percent and Akron, Ohio at 1.8 percent. Detroit also had the most delinquencies combined with REOs at 12.1 percent, followed by Indianapolis and Cleveland at 7.9 percent; Atlanta at 7.8 percent and Akron at 5.9 percent. Atlanta had the highest ratio of inner city delinquency and REO rates to the rest of the city—8.3—followed by Oakland at 7.5.
The Mortgage Bankers Association reported earlier this month that Michigan, Ohio and Indiana continued with the highest percentages of loans in foreclosure and were among the states with the highest rates of new foreclosures. Those states experienced declining economic conditions; however, MBA's 4th Quarter 2007 National Delinquency Study also comparatively little increase in the past year or past quarter in their rates of new foreclosures started.
"In states like Ohio and Michigan, declines in the demand for homes due to job losses and out-migration have left those looking to sell the homes with fewer potential buyers, particularly with the much tighter credit restrictions borrowers now face," said Doug Duncan, chief economist and senior vice president of research and business development at MBA.
ICIC recommended taking steps to ensure that the credit crunch does not disproportionately hit the inner city, asserting that economic development aid could work better than other alternatives in hardest-hit communities. It included private and public sector response to provide key long-term growth for inner city firms and workers.
Some non-housing responses for short-term and long-term issues consist of retail development, particularly supermarkets, which “would increase housing prices, generate jobs and address quality of life and health issues in the inner city,” Lynch said.
ICIC said policy responses to the urban crisis need to consider unique attributes of inner city economies, including the number and density of foreclosures; prevalence of minority and foreign-born residents and opportunities for retail development.
“Without homeownership, current residents of distressed neighborhoods do not have the means to benefit from targeted economic development programs. Instead, when these neighborhoods rebuild they will be crowded out by gentrification,” Lynch said.
Based on the study, 75 percent of inner cities had REO rates higher than the rest of the city last year; 50 percent of inner cities had REO rates at least 1.5 times higher than the rest of the city last year; and one-third of inner cities had REO rates at least two times higher than the rest of the city in 2007.
“Many inner cities with low 2007 REO rates have very high delinquency rates, signaling likely problems in 2008,” Lynch said. “Contagion effects mean that the crisis will be felt most acutely by America’s inner city residents, even those who have kept up with their mortgage payments.”
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| Commercial Briefs |
MBA (3/26/2008 ) Murray, Michael
Fitch Ratings, New York, said it expects the $28.5 billion commercial mortgage-backed securities fixed-rate loans in the United States coming due this year—for the transactions the ratings agency monitors—will easily refinance after data showed that 99 percent of CMBS product refinanced since August 1.
Fitch said refinancing activity continues at a strong and steady pace this year as demonstrated by the successful payoff of 1,273 loans during the first two months of the year. The ratings agency also noted that low leverage and high existing coupons contributed to the ability of loans to refinance in a more restrictive lending environment with new lenders typically insurance companies and regional banks.
Despite capital market issues, 3,354 U.S. CMBS fixed-rate loans with a balance of $21.4 billion refinanced since August 1 when the credit crunch began. The majority of maturing loans since that time were 10-year fixed-rate loans with the highest concentration in the 1997 through 1999 vintages.
By property type, 927 loans backed by multifamily assets experienced the most refinance activity with $5 billion—23 percent—refinanced in the last eight months. Retail loans were second with 22 percent or 744 loans at $4.7 billion; hotel assets—218 loans or 21.2 percent of refinance activity—accounted for $4.5 billion; and 449 office loans at $3.3 billion accounted for 15.6 percent of refinance activity.
The maturities were concentrated in New York, with 18 percent of loans at $3.7 billion; California, with $3.3 billion or 15.4 percent of CMBS loans; Florida at 9 percent or $1.9 billion; Texas with $1.6 billion or 7.8 percent of CMBS maturities.
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| DealMaker of the Day |
MBA (3/26/2008 ) Murray, Michael
KeyBank Real Estate Capital, Cleveland, Ohio, closed a $200 million Fannie Mae structured credit facility on behalf of Campus Apartments, Philadelphia, leading to two student apartment acquisitions at college campuses in the Northeast and Southeast.
At closing, Campus Apartments made two advances: $12.565 million for acquisition of Abbey West Apartments, a 568-bed property at the University of Georgia in Athens, Ga., and $26.425 million for the acquisition of College Row, a 393-bed property at Franklin & Marshall College in Lancaster, Pa.
Campus Apartments has two years to make advances from the facility. The $200 million credit facility has a 15-year term, and fixed and floating rate advances are available.
Gregg Wallace of AMA Financial, Narberth, Pa., brokered the transaction. KeyBank Real Estate Capital said the facility provides Campus Apartments with a “competitive and flexible debt structure” to help meet their growth objectives
Campus Apartments holds more than 150 properties with 78 additional properties under management. It raised $300 million in equity to acquire and develop $1 billion in student apartments during a three-year period.
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| Path to Diversity Scholarship Application Deadline Today |
MBA (3/26/2008 ) Roundy, Alicia
The spring application deadline for the CampusMBA Path to Diversity Scholarship program has been extended to today, March 26.
The Path to Diversity program provides educational scholarships from CampusMBA—the education arm of the Mortgage Bankers Association—that offer employees from culturally diverse backgrounds the ability to advance their professional growth and career development.
Several times each year, CampusMBA awards Path to Diversity scholarships to top candidates, based on essays and letters of recommendation, as decided by its Scholarship Award Task Force. Scholars receive a $2,000 voucher to use toward CampusMBA courses and products. The voucher can be used for residential or commercial programs delivered via distance learning or instructor-led training.
To learn more about the application process, go to http://www.mortgagebankers.org/pathtodiversity/index.html.
For specific information about qualification requirements, go to http://www.mortgagebankers.org/pathtodiversity/empschol/qualify.htm.
Support your staff in professional development by encouraging employees to apply for a Path to Diversity Scholarship today.
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| MBA National Policy Conference April 16-17 |
MBA (3/26/2008 ) Jefferies, Teressa
The Mortgage Bankers Association's 2008 National Policy Conference takes place April 16-17 at the Washington Court Hotel.
The National Policy Conference gives you the opportunity to speak to members of Congress about issues that directly affect your business. Your participation in this event is vital to the outcome of legislation that would have a lasting impact on the real estate finance industry. As our industry faces challenges, it is vital that you engage with policymakers to ensure that they understand the real estate finance industry. Don’t wait for policymakers to make decisions about your business. Let your voice be heard.
To register, visit http://store.mortgagebankers.org/ProductDetail.aspx?product_code=M2801292%2fREGIS. You can also download the registration form at www.mortgagebankers.org/files/conferences/pdf/M2801292_registrationform.pdf. The conference web site is at http://events.mortgagebankers.org/npc2008/default.html and has up-to-date conference information, including a detailed conference itinerary, registration and travel information. Early registration deadline is April 2.
Please note: It is important that you reserve your room for MBA's National Policy Conference as soon as possible as the Vatican has announced that Pope Benedict XVI will be in Washington, D.C. at the same time as the National Policy Conference. MBA anticipates that available hotel rooms will become scarce; and the Washington Court Hotel is already sold out.
For additional information, call (800) 793-6222, Monday-Friday between 9:00 a.m. and 5:00 p.m. ET.
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| CampusMBA Brings FHA Education to Your Area, Desktop |
MBA (3/26/2008 ) Roundy, Alicia
CampusMBA FHA Central, the complete FHA and VA training solution for the real estate finance industry, can help your business get up to speed on FHA and VA loans and enable you to start capturing more of this growing market share.
Many Americans—including first-time home buyers and middle- and lower-income families—have rediscovered FHA loan products. In mid-February, President Bush signed the economic stimulus package, providing for a temporary increase in loan limits for FHA loans in certain areas, which is sure to drive consumers as it provides timely and much needed financing options.
FHA Central is convenient for you and your business. Popular one-day classroom-based courses take place throughout the year at different locations across the United States. LIVE Online Workshops and Guided Web-based Courses leverage the value of interactive instructor-led learning at the comfort of your desk (or even on the road). FHA Central also offers publications and print-based courses that can be studied and completed at your own pace.
Visit CampusMBA FHA Central to learn more: www.campusmba.org/AllLearningProducts/FHACentral.htm?WT.mc_id=FHANL022708.
For your staff: most FHA Central programs can be offered at your location or online for your employees at your convenience. Visit www.campusmba.org or call (800) 348-8653 for more information about bringing FHA Central to your staff.
DE (Direct Endorsement): Several FHA Central programs, including FHA Fundamentals Workshop, FHA Underwriting & Operations Workshop and the FHA Fundamentals Guided Web-based Course, provide complete information on all origination, processing and underwriting requirements unique to FHA loans. Lenders across the country use these courses as part of a certification program for their processors and underwriters who are looking to become DE (Direct Endorsement) Underwriters.
Upcoming FHA Central Programs include:
• Senior FHA Bimonthly LIVE Online Conference, March 27. For more information, visit http://www.campusmba.org/products/default.aspx?product_code=E2801716K/REGIS&wt.mc_id=FHANL022808.
FHA Central Classroom-based Courses
FHA Fundamentals Workshop:
• April 10 in Chicago http://www.campusmba.org/products/default.aspx?product_code=E2801618C/REGIS&wt.mc_id=FHANL022808;
• May 1 in Miramar, Fla. http://www.campusmba.org/products/default.aspx?product_code=E2801618D/REGIS&wt.mc_id=FHANL022808, and
• July 16 in San Diego http://www.campusmba.org/products/default.aspx?product_code=E2801618E/REGIS&wt.mc_id=FHANL022808.
FHA Underwriting & Operations Workshop:
• April 11 in Chicago http://www.campusmba.org/products/default.aspx?product_code=E2801620C/REGIS&wt.mc_id=FHANL022808;
• May 2 in Miramar, Fla. http://www.campusmba.org/products/default.aspx?product_code=E2801620D/REGIS&wt.mc_id=FHANL022808; and
• July 17 in San Diego http://www.campusmba.org/products/default.aspx?product_code=E2801620E/REGIS&wt.mc_id=FHANL022808.
Special Bundled Pricing: Attend both FHA Fundamentals and FHA Underwriting & Operations Workshops in the same location and save on registration fees.
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| Data Support Better Customer Relationship Management |
MBA (3/26/2008 ) Palaparty, Vijay
DALLAS—Integrating data with customer relationship management efforts proves most critical in the current lending environment, panelists said here recently at the Mortgage Bankers Association's National Technology in Mortgage Banking Conference & Expo.
“There is a lot of intelligent data out there,” said Judy Margrett, president of The Turning Point, Sedona, Ariz. “Data is just data unless it’s brought together to allow for intelligent decisioning. With available data, companies can designate factors such as licensing requirements in personalized communication without a salesperson’s interactions."
Margrett said communicating and building relationships is critical. "It requires companies to consider who has the intelligence and ability internally to maximize potential," she said. "Lenders and brokers are forced to look into smarter technology solutions that integrate data in ways that are driven by decisions before you acquire a list and just write to everyone.”
“The mortgage industry is primitive in the way it approaches the marketing side of business,” said Stephen Margrett, CEO of The Turning Point. “Marketing has often been left to chance. Marketing technology has a long way to go and some of the efficiencies technology has can help deliver it.”
The Turning Point is currently working on systems that seek to provide efficiencies in marketing—considerably important in a tighter lending environment with lower volumes, especially in loan originations. “We are trying to provoke a reevaluation of how companies do their marketing because that is how they get their business,” Stephen Margrett said.
Mark Attaway, vice president and CIO of LSI, Santa Ana, Calif., emphasized the importance of transparency in data. “There are many service-oriented architectures out there,” he said. “There are also lots of services out there that allow transacting across web services, building strong data services that can be used for making better decisions.”
Attaway advocated better data exchange at point of sale, referring to technology’s ability to better evaluate when making decisions. “Lender data exchange is critical and this kind of information can better evaluate decisions,” he said. “Keeping creativity is good but make sure technology keeps in it in check. It takes information—good information—to determine whether transactions are bad or good.”
“People look at data differently now,” said Daniel Sogorka, president of Real EC Technologies, Santa Ana, Calif. “You need to get electronic and once you go electronic, you get data. What’s the use of data if it’s stored in a folder and someone has to go through it to look something up? The availability of data allows for access to historical transactions and transactions in real-time provide data exchange. It allows lenders to see what other lenders are doing too. None of that is possible if you don’t have that data electronically. Capturing more data at point of sale is critical to make decisions."
Judy Margrett stressed technology’s importance as it relates to speed-to-market factors and capitalizing on its ability to target customers in a timely fashion. “Technology is coming screaming to bear,” she said. “In marketing automation, with digital signatures, logos, photos and licenses in a complex database, you can get something out fast. You need to consider compliance and legal factors in marketing as well. Having everything and everyone on board allows to you produce something in two minutes and send it out on everyone’s behalf.”
She cited last month’s wave of refinances in the short period when interest rates were low. Volumes soared but lenders had to be on top of their marketing efforts to target borrowers. If they weren’t efficient, then they missed the tiny window of opportunity, Margrett said. “You couldn’t do what you wrote to them about in the first place if you were not efficient."
Randy Schmidt, president of Data-Vision Inc., Mishawaka, Ind., pushed for increased consumer education and information, talking about consumers and their ability to acquire information and do business online, rapidly. “Consumers won’t wait and they want peace of mind that they can get information when they want it. Education and communication is what will keep them going. It’s online everything today. Making contact points online is critical and providing customer satisfaction ties directly into that.”`
“The industry needs to consider the next generation of home buyers and help them deal with homeownership for the next 30 years,” said John Brunson, chief operating officer of Just Price, Pasadena, Calif. “To increase sales, technology has to serve the next generation.”
Brunson stressed the importance of the ability to implement technology at the point of sale. “Technology moved so fast and billions were invested while there was no calculation of what could be lost,” he said. “All the golden eggs were often put into the baskets of people waiting for their $5,000 profits. What was lost was a lot of money that was invested because there was no control at point of sale.”
Schmidt said technology can help people make good decisions or even bad decisions—merely expediting the process. “Technology helps anyone get to wherever they are trying to go, but faster,” he said. “Regulators and even lenders themselves have to look at their own practices.”
“You can’t cut corners anymore,” Sogorka said. “Lenders still want to be efficient but it requires finding the right places. From a vendor perspective, it’s about the risk stuff right now. What technology can do is identify processes that can be sped up, allowing better and necessary focus on due diligence areas. Data allows benefits on the operation, risk and marketing side. It originally allowed lenders to leverage all these areas quickly. Now we are saying to not look and process everything so quickly. It’s more about looking at data for many more reasons."
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